Fear of public speaking is right up there with fear of heights and fear of snakes.
Why is it that public speaking, and specifically TV interviews, are so scary to most people. Maybe it's the super bright studio lights, maybe it's the feisty reporter or maybe it's because you were simply unprepared? Regardless, here are three tips to take you from roadkill to rockstar;
Know your topic inside and out - Become the subject matter expert - even for a day. Do your research, talk to industry-insiders, consult with your peers or family members. The idea is to know your topic from all angles. If your TV interview is about "earthquakes" learn about the history of earthquakes; metrics associated with earthquakes; earthquakes prevention; earthquakes and fracking; and, be able to recite key issues as it relates to earthquakes in your area.
Organize like Martha Stewart - Before the TV interview carefully prioritize the information you want to talk about - key messages and metrics followed by relevant discussion points. The more organized you are, the less nervous you will be. Also check out the TV studio ahead of time to understand the set-up, the lights, microphones, set design and get settled before the interview begins.
The dreaded moment of silence - Don't get frazzled when there's a lengthy pause during your TV interview. The reporter often uses this pause as way to encourage you to keep speaking (even though you may have nothing else to add). Don't fall into this "trap" by padding your comment or explanation - it's a slippery slope and you may fall flat on your face.
If you follow these 3 tips you'll pull off the impossible - nailing the TV interview. Next up...heights and snakes?
Contact one of our media trainers today to learn more about our StageCoach Media Training program.
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