Lead magnets can transform an ordinary business into extraordinary.
Offering lead magnets in exchange for contact information is a great way to build up your contact lists. Done well, lead magnet campaigns can help you track down quality leads! Here are a few tips from the pro's:
Research - Offer up something that is important to your customer. To understand what your customer wants, do your research. Customer research is an important, and often overlooked, stepping stone to success in the lead magnet game.
Relevancy - Provide relevant content (e.g. e-newsletter, samples, white papers, e-books, training videos) to entice your prospective customers. Offer up content in a compelling way that will help the potential customer solve "part of" their problem. (hint: they can come to you and pay for the "full" solution later)
Community-building - Sell a seat at the table at one of your free "virtual meet-ups" or online forums of information exchange. Building an online community of like-minded entrepreneurs can be very impactful.
Win, Win - As cliche as it sounds winning something is still top of mind for people. (hint: lotteries) Offer up a free 6-month subscription or trial of your service, or, a $500 store voucher.
Writer's Block - Do you have any authors in the house? If so, recycle one of their books or e-books and offer them up for giveaways. Tangible, cost-efficient lead magnets like this can pay off in spades.
For more information about lead magnets please contact the experts at StageCoach marketing today!
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